Company: Grey Worldwide San Francisco
NOKIA
SENIOR ACCOUNT EXECUTIVE
Industry: Enterprise B2B
WHO
IS
GREY
SF
​
THE
TASK
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As one of over four hundred offices within the Grey Global Group umbrella, Grey San Fracisco has earned their position as a top tier global advertising agency servicing high end clientele. From traditional print to digital marketing to media buying packaging - Grey San Francisco provided full service end to end creative marketing solutions.
MANAGE THE AGENCY TO CLIENT AND INTERNAL CREATIVE/PRODUCTION DEPARTMENT RELATIONSIPS TO ENSURE MULTI-MILLION DOLLAR CLIENT ADVERTISING AND MARKETING OBJECTIVES WERE ACCOMPLISHED ON-TIME AND WITHIN BUDGET.
By the end of my tenure, Nokia saw the successful launch of three iconic product campaigns under their multi-million dollar budget which included print, online and out of home in prestigious outlets such as NYC Times Square.
Accomplishments:
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Participated in global market research focus groups to provide Nokia Global with the strategic branding and advertising insight for upcoming campaigns.
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Managed the client to Ad Agency relationship for top tier brands NOKIA, TELEFLORA and MERVYNS.
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Key participant in new business development strategies and presentations.
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Managed the creative relationship between art directors and copywriters to oversee the development and implementation of creative for a variety of marketing platforms including print, online and out-of-home.
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Hosted weekly client meeting to review current and prospective projects including budgets, trameframes, creative and market analysis.
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Managed the multi-million dollar financial marketing accounting budgets for print, online and out-of-home which comprised of creative, account and media fees.
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Provided competitive industry market reports for the consumer and b2b cell phone and enterprise technology sectors to deliver proactive recommendations designed to increase market share and meet client objectives.
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Managed the daily workflow between the production, creative and media teams to ensure creative materials met brand standards and exceed client expectations through on-time delivery and within budget.
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Analyzed online campaign and web traffic statistics to ensure optimal success rates amongst campaign efforts.